1- Fenty Beauty – Rihanna
2- Kylie Cosmetics – Kylie Jenner
3- Rare Beauty – Selena Gomez
4- r.e.m beauty – Ariana Grande
5- Flower Beauty – Drew Berrymore
6- Rhode – Hailey Bieber
7- Haus Labs – Lady Gaga
8- Florance by Mills – Millie Bobby Brown
9- SKNN – Kim Kardashian
10- Goop – Gwyneth Paltrow